![]() Trump promised as president that the company was building a major plant that would create thousands of jobs in the critical swing state of Wisconsin. The plant worker blamed Romney and his private investment firm for making more than $100 million by shutting down the plant, a claim that the fact-checking site Politifact rated “mostly false.”Įfforts to vilify Romney only intensified when video emerged of him saying 47% of people would vote for Obama because they were “dependent upon government” and “believe that they are victims.”īiden’s team has similarly picked up on economic themes to slam Trump, including promoting the story of electronics giant Foxconn. One of the most memorable pro-Obama ads featured an Indiana plant worker who described being asked to help build a stage from which the plant’s employees were told they were being laid off. Obama didn’t hold his first reelection campaign rally until May 2012. He has held dozens of private fundraisers and spent the past week raising money in Boston, Washington, and Los Angeles. ![]() In 2004, Bush won reelection despite the growing unpopularity of the war in Iraq by portraying Kerry as a flip-flopper while pro-Bush groups ran a series of ads raising questions about Kerry’s record as a swift boat commander in Vietnam.īiden has kept a relatively light schedule of campaign rallies, holding just one in the first four months after launching his reelection campaign. Obama campaign veterans hold key roles in Biden’s political operation, from White House senior adviser Anita Dunn, who worked in the Obama White House, to Chavez Rodriguez, a former Obama campaign volunteer and administration official. In 2012, Americans were sharply divided over Obama’s signature accomplishment, the health care law often called “Obamacare,” though it is now viewed more positively.īiden’s aides also point to low unemployment and other signs of economic strength, although polls show Americans don’t feel the economy is strong and they rate Biden poorly on the issue. Biden has a record of legislative accomplishments on popular issues such as infrastructure. The dynamics of the 2024 race are also different from 2012. Biden, though, is working to prioritize unconventional ways to reach voters in line with significant shifts in Americans’ media consumption habits, particularly about political issues. Obama’s 2012 campaign relied heavily on grassroots organizing and television ad spending to motivate voters. “We’re going to do the work to ensure voters understand the enormous stakes of next year’s election.” “Next year’s election will be a choice between President Biden’s proven track record of lowering costs and delivering for middle class families, and Donald Trump and MAGA Republicans’ bleak vision of dividing us,” Biden campaign spokesman Ammar Moussa said, referring to Trump’s “Make America Great Again” movement. Biden’s campaign says defining clear contrasts between the president and Trump is key to its strategy. Trump’s campaign did not respond to messages seeking comment. “If Trump wasn’t running, I’m not sure I’d be running,” Biden said. Biden’s campaign has in recent weeks blasted Trump’s suggestions that he wouldn’t rule as a dictator “other than Day 1,” that he would again pursue a repeal of Obama’s health care overhaul, and that he would stage massive raids to try to deport millions of people.īiden recently told a crowd of donors in Massachusetts, “We’ve got to get it done. ![]() Abortion was an issue credited with helping the party exceeding expectations in last year’s midterms and several races this year.Īfter spending much of his presidency declining to refer to Trump by name, Biden has stepped up his warnings about his predecessor. They say Biden should play up parts of his own record and focus on abortion rights after the Supreme Court overturned Roe v. Some prominent Democrats have suggested that there’s a danger in making the race too much about Trump. “I think Trump is an entirely different, nonlinear opponent compared to an Obama vs. “You can’t really run a playbook for the last election, or what worked previously,” said Kevin Madden, a Republican strategist who was Romney’s 2012 senior adviser and spokesman. And even as Trump’s promises to seek retribution and references to his enemies as “vermin” animate many Democrats, Biden faces low approval ratings and questions about his age and his handling of the economy and foreign affairs. But Trump, the current front-runner for the Republican nomination, is already better defined than perhaps any figure in U.S.
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